CASE STUDIES: RIEDON, INC.

"We have worked with Walker & Co. since 1997 and have been very pleased with the results. Our sales have increased significantly and now 4 out of 5 sales come via the web. We will continue to use them in the future as we expand the site." Mike Zoeller, PhD | President

Client Name: Riedon, Inc.
Project Type: Public Website & Search Engine Marketing Campaign
URL: http://www.riedon.com

Background
Riedon supplies power and precision resistors and networks using wirewound, metal foil, film and thick film resistance elements.

Since 1950, they have supplied these proven products for a wide range of applications while supporting their customers with a unique mix of competitive pricing, fast delivery, enthusiasm for special requirements, and responsible after-sale service and support.

Situation / Solution
Riedon engaged Walker & Co. to produce a website that provides company and product information targeted at electrical engineers and component buyers. They also asked us to implement a search engine optimization plan to improve their visibility at the major search engines and directories.

The following functional requirements were needed:

	online quotation functionality
	competitive cross-reference capabilities
	downloadable PDF spec sheets
	utilitarian design
	top ten Google listings for product line

Impact
Working in close unison with Riedon executives, Walker & Co. implemented a website targeted at engineers and component buyers. Since implementing our initial design and optimization plan, Riedon's sales have increased by 30% and 4 out of 5 sales now come via the web.

Technology

	Windows 2003 Server , IIS
	SQL Server 2000
	ASP