Define Goals + Target Audience
How will your website be used? Will it be used to enhance your brand, sell
products/services, improve customer relationships or all of the above.
Once we define how your website will be used, we can develop a site that
will effectively service your target audience.
Evaluate Online Competition
Through competitive analysis, we will determine your strengths and
weaknesses vs. online competition. By assessing the competition, we
can effectively identify any threats to your online business as well as
any opportunities you might have overlooked.
Target Online Visuals
By defining online goals and performing the requisite competitive
analysis, we will design "targeted visuals". This means that the GUI
(graphical user interface) is designed using navigation, interactivity, colors,
typography, graphics, etc. that appeal to your target audience.
Determine Application Platform
Based upon your technical requirements, we can build your web
application to target a traditional web application environment, tailor it to fit mobile devices, or both.
Define Specifications & Program Application
Your technical specifications are then implemented and the application is
scripted and integrated with back-end databases using Microsoft Visual Studio.
Here the QA function is carried out and any needed fixes or upgrades are
prioritized. We also create a "handoff" packet that consists of any and
all materials, scripts, styles, graphics and database info.
We then search optimize your site for Google, Yahoo, Bing and Open Directory to provide
top rankings for relevant keywords.